Handshake content creator work, August 2023 to present. Practical posts for students and people in their first jobs ... how work actually feels, how to talk to people, and how to decide without pretending the market is simple.
Career centres already tell students the profile has to be findable and feel real. CU Boulder Career Services says a public Handshake profile is five times more likely to be found and messaged by employers, and that skills are the primary field recruiters search (CU Boulder Career Services). NYU Wasserman notes Handshake defaults to a fully public profile unless you opt out (NYU Wasserman, Handshake Info). Ohio State tells students the more Handshake knows about you, the better it can deliver relevant content (Ohio State Handshake). IU’s Walter Center says make the profile public so employers can find you, and that after job interests they search work experience, skills, and clubs (Walter Center for Career Achievement, IU, 2026). UW-Madison Career Services still calls Handshake the number one way college students find jobs, and asks students to complete a profile plus career interests (UW-Madison Career Services, 2026).
Handshake-claimed market facts, not my personal reach: Class of 2026 students averaged 23 applications per full-time job, double the class of 2023 (Handshake Economic Research, 2026). Handshake names 1,600+ educational institutions (Handshake About, 2026). Purdue replaced Handshake with Career Gateway in summer 2026 (Purdue CCO), and UT Austin moved its campus hub to 12twenty@Texas on 2 June 2025 while still pointing students to Handshake’s open job network (UT Austin Career Success, 2025), so the current career-centre hub link still matters.
In a feed that crowded, the voice still has to sound like a person. Students on r/college already ask whether Handshake recruiters are actual people or automated messages (r/college, public thread title). That is the Digital Humans question on a career feed. That is why this work sits next to Digital Humans, not instead of it.